How metrics are bucketed
When you pick a date range, Polar splits it into equal-width intervals — one hour, one day, one week, one month, or one year each — and aggregates every metric inside each interval. Each interval (sometimes called a “bucket”) is one point on the chart and one row in the API response.Subscriptions
- Monthly Recurring Revenue (MRR) — Sum of every active subscription’s amount, normalized to a monthly rate (yearly plans are divided by 12). Trialing subscriptions are excluded.
- Committed MRR — MRR restricted to subscriptions still inside a committed billing period. Subscriptions that have been canceled but are running out the clock until period end are excluded.
- Trial MRR Including Canceled Trials — Monthly-normalized amount of every subscription currently in a trial, including trials that have already been canceled.
- Trial Committed MRR — Trial MRR for trials still inside their committed billing period (i.e. canceled trials are excluded).
- Active Subscriptions — Count of subscriptions in the
activestate at the end of each interval. Subscriptions stay active until the end of the period they paid for, even after cancellation. - New Subscriptions — Subscriptions whose first paid order falls inside the interval. Each subscription is counted once, at creation.
- Committed Subscriptions — Active subscriptions that have not been canceled, or whose cancellation date is after the interval. These are the subscriptions you can reasonably expect to renew.
- Renewed Subscriptions — Number of orders with billing reason
subscription_cyclein the interval — i.e. renewals on existing subscriptions. - Average Revenue Per User (ARPU) — MRR divided by the count of distinct paying subscribers in the interval (trials excluded). Returns 0 when there are no paying subscribers.
- Lifetime Value (LTV) — Estimated revenue per customer over their lifetime:
(ARPU - cost per user) / churn rate. Returns 0 when churn rate is 0. - New Subscriptions Revenue — Gross revenue from the first paid order on every new subscription created in the interval.
- Renewed Subscriptions Revenue — Gross revenue from subscription renewal orders in the interval.
Cancellations
- Canceled Subscriptions — Subscriptions where the customer triggered a cancellation in the interval. The subscription itself may still be active until the end of the paid period.
- Churned Subscriptions — Subscriptions whose paid period actually ended inside the interval. This is “real” churn — the moment access stops.
- Churn Rate — Churned subscriptions in the interval divided by the active subscription base at the start of the interval, expressed as a percentage.
- Active Subscriptions — Same definition as in the Subscriptions dashboard. Shown here to contextualise churn against the underlying base.
- Committed Subscriptions — Same definition as in the Subscriptions dashboard.
- Cancellation reasons — Stacked chart of canceled subscriptions broken down by the reason the customer picked at cancellation: too expensive, missing features, switched service, unused, customer service, low quality, too complex, or other (free-form or no reason given).
One-Time Products
- One-Time Products — Number of completed orders for non-recurring products in the interval. Subscription orders are not included.
- One-Time Products Revenue — Gross revenue (subtotal before fees) from those one-time product orders.
Orders
- Revenue — Gross revenue from every completed order in the interval: one-time purchases, new subscription orders, and renewal orders. Computed on the order subtotal, before Polar fees and tax.
- Orders — Total number of completed orders in the interval, regardless of billing reason.
- Average Order Value (AOV) — Revenue divided by the number of orders. Returns 0 when there are no orders.
- Cumulative Revenue — Running total of revenue from the start of the selected range up to and including the current interval.
Checkouts
- Checkouts Conversion — Succeeded checkouts divided by total checkouts created, as a percentage. Returns 0 when no checkouts were created.
- Checkouts — Every checkout session created in the interval, regardless of outcome (succeeded, expired, or abandoned).
- Succeeded Checkouts — Checkouts that reached the
succeededstatus, meaning they resulted in an order.
Net Revenue
- Net Revenue — Revenue after deducting Polar’s platform fee and the payment processor’s fee on each order. This is the amount actually paid out to you.
- Net Average Order Value — Net revenue divided by the number of orders in the interval.
- Net Cumulative Revenue — Running total of net revenue from the start of the selected range up to the current interval.
- New Subscriptions Net Revenue — Net revenue from the first paid order on every new subscription. Shown when your organization sells recurring products.
- Renewed Subscriptions Net Revenue — Net revenue from subscription renewal orders. Shown when your organization sells recurring products.
- One-Time Products Net Revenue — Net revenue from one-time product orders. Shown when your organization sells one-time products.
Costs
The Costs dashboard is powered by Cost Insights — you’ll only see data here once you start sending events with a_cost annotation.
- Costs — Total operating costs ingested via Cost Insights in the interval. Stored at sub-cent precision so per-event costs (e.g. token-level inference costs) aren’t rounded away.
- Cost Per User — Cumulative costs in the selected range divided by the count of active subscribers. Returns 0 when there are no active subscribers.
- Gross Margin — Cumulative revenue minus cumulative costs over the selected range.
- Gross Margin % — Gross margin expressed as a percentage of cumulative revenue. Returns 0 when cumulative revenue is 0.
- Cashflow — Revenue minus costs for the interval itself (not cumulative). Useful for spotting periods where costs outpaced revenue.